I’m Assistant Professor at the Eindhoven University of Technology, Department of Industrial Design and Senior Scientist at the University of Applied Arts Vienna, Institute of Art & Technology. My research interests lie at the intersection of games user research, data analytics, and information visualization. My work particularly centers on understanding player behavior in games and on researching methods to explore and communicate the collected data to derive actionable insights for game design and development. As part of this, I’m working on data visualizations to support the analysis of increasingly large-scale player behavioral datasets used in game analytics. My work has been published in international journals and conference proceedings, such as CHI, CHI PLAY, FDG, Computers & Graphics, and Entertainment Computing.

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Recent Book

Data Analytics Applications in Gaming and Entertainment seeks to provide a cross section of current data analytics applications in game production. It is intended as a companion for practitioners, academic researchers, and students seeking knowledge on the latest practices in game data mining. A total of 25 authors from industry and academia have contributed 12 chapters covering topics such as player profiling, approaches for analyzing player communities and their social structures, matchmaking, churn prediction and customer lifetime value estimation, communication of analytical results, and visual approaches to game analytics. Read more ...

Latest Publications

A Brief Overview of Data Mining and Analytics in Games
Günter Wallner
Data Analytics Applications in Gaming and Entertainment, 2019 [Research Gate]
Enhancing Battle Maps through Flow Graphs
Günter Wallner
Proceedings of the IEEE Conference on Games, 2019 [DOI] [PDF] [Research Gate]
Tweeting your Destiny: Profiling Users in the Twitter Landscape around an Online Game
Günter Wallner, Simone Kriglstein, Anders Drachen
Proceedings of the IEEE Conference on Games, 2019 [DOI] [PDF] [Research Gate]
[see full list of publications]

Professional Activities (Selection)