Content

A Brief Overview of Data Mining and Analytics in Games
GÜNTER WALLNER

Evaluating Gamer Achievements to Understand Player Behavior
THOMAS APPERLEY AND ENRICO GANDOLFI

Building Matchmaking Systems
ALEX ZOOK

A Data Science Approach to Exploring Hero Roles in Multiplayer Online Battle Arena Games
CHOONG-SOO LEE AND IVAN RAMLER

Predicting Customer Lifetime Value in Free-to-Play Games
PAOLO BURELLI

Advanced Data Science Models for Player Behavioral Prediction
ÁFRICA PERIÁÑEZ, ANNA GUITART, PEI PEI CHEN, AND ANA
FERNÁNDEZ DEL RÍO

Integrating Social and Textual Analytics into Game Analytics
LAREINA MILAMBILING, MICHAEL KATCHABAW, AND DAMIR
SLOGAR

Social Network Analysis Applied to Game Communities to Identify Key Social Players
ALESSANDRO CANOSSA AND CASPER HARTEVELD

Methodological and Epistemological Reflections on the Use of Game Analytics Towards Understanding the Social Relationships of a Video Game Community
MAUDE BONENFANT, PATRICK DESLAURIERS, AND ISSAM HEDDAD

An Analyst’s Guide to Communication
NATALIE SELIN

A Taxonomy of Visualizations for Gameplay Data
SIMONE KRIGLSTEIN

Co-design of an Interactive Analytics System for Multiplayer Online Battle Arena Game Occurrences
QUAN LI, ZIMING WU, HUAMIN QU, AND XIAOJUAN MA